Why is passion important in business success?
Over the years, it has become abundantly clear that the biggest thing that holds a business back is the motivation – or lack of it – of its founder. You can have the greatest idea in the world, but if it doesn’t really light you up, then you’re probably not going to succeed. Let me explain why.
It’s going to get tough. Sorry about that, but it’s pretty certain. You might be one of those lucky folks, you know, the ones for whom everything just lands in their lap. But the chances are, you’re not – the chances are, you will make mistakes, face competition, have awkward customers. In short, business will get tough, and sometimes it all feels like it would be so much easier to just give up and go get a job again.
And here’s the thing – if you are not enjoying the work you are doing, you are going to find those tough times much harder to get through. You know that saying: ‘When the going gets tough, the tough get going’ – well that’s only partially true. In order to be as tough as is required, you need to have a really good reason to get going, and that’s where your passion comes into it.
Think about it like this: imagine it’s 5:30am and the alarm has just gone off. You have to get on the road straight away for that 2-hour drive in the pouring rain, to visit your crazy auntie, the one with the stinky cats. How do you feel? Tired and pretty fed up would be my guess, as you reluctantly drag yourself out of bed and into the car. And now imagine that same alarm just went off, only now it’s because you need to get to the airport for your flight to Bali, for the holiday of a lifetime. How do you feel now? If you’re anything like me, you’ll be up and out of bed in a moment, eagerly looking forward to the trip.
All too often, our work can start to feel like a bit of a chore – maybe not quite as bad as a trip to visit an eccentric relative, but not a lot of fun nonetheless. And that makes being tough and keeping going a whole lot harder to do. When things get tough, in order for you to find the energy and motivation to get tough yourself and keep moving forward, you don’t want your work to feel like a long drive in the rain, do you? No – you need your work to feel like a trip to a glorious tropical island.
And don’t wait for those tough times to become passionate about your work – that will be too late. So ask yourself today: what can I change right now to make my work feel like something I actively look forward to?