“For the first time ever, it feels like I could make a lot of money out of this”, said one of my clients a year or so ago, referring to the work he loves to do and is uniquely talented at. Eureka – just what I aim for with everyone I work with!
So how did we get there?
Well, let’s start with a recap on what your Joyful Genius is: that work that you are brilliant at, that you love to do …
AND that you can get properly paid for. You have to be able to satisfy all three elements.
The first thing we did was to get really clear on his passion, what it is – really – that he loves to do. He’s a music tutor, and his passion is not just playing his instrument, but also finding keen young prospective musicians and sharing with them what he has learned himself.
The next step was to get really clear on where he’s absolutely brilliant at what he does, and restore a little bit of flagging confidence in his unique abilities. He is especially talented in one particular technique in one particular musical genre. But he wasn’t declaring himself to be the expert at it; now he is willing to do that.
And finally we worked out the right business model, and developed the right application of that model, to allow clients and customers to engage him easily and with confidence. Part of that was a simple shift from selling single lessons to selling a programme of study on a regular monthly subscription; that alone helped him to manage and smooth his cash-flow, allowing him to invest in the business, knowing how much money would be flowing in from students over the next weeks and months.
That ability to invest with confidence has allowed the business to grow, and triple its turnover since we started working together.
In short – living your Joyful Genius is about getting you to (as one of my marketing slogans goes):
‘Love what you do for a living, and make a great living doing what you love!‘
So my challenge for you this week is twofold – what part of your Joyful Genius are you holding back from stepping into, and what simple change could you make to your business that would allow it (and you) to grow beyond your current expectations?