One of the big reasons why people end up starting their own conscious business is because they don’t resonate with the values and purposes of a bigger business. In fairness, in many larger enterprises there is a general recognition that a big factor in employee engagement is getting personal and business ambitions aligned. I say there is a recognition, but regrettably it’s not something that many corporates have yet managed to get right.
One of the popular models in the field, the Blessing White X model, is typical. It overlays the organisation’s success criteria with those of the individual, and talks about how the ideal situation is when high contribution to the organisation coincides with high satisfaction for the individual. While it is a very good way to represent the interplay between organisational and individual needs, my challenge with it is that it shows the individual’s success and fulfillment criteria as inherently dissimilar to those of the organisation.
Personally, I believe that it is important that the two resonate much more closely than that. Typically, that is managed by employers screening employees to find those whose values most closely match those of the organisation. And that can be a good solution. However, I believe there can be a problem with that, if the main motivation behind it is for the benefit of the business. And that is why I believe that it is more important – and more effective – for it to be the staff members who take responsibility for finding a business that they can truly resonate with.
Don’t get me wrong, I’m not saying that the employee engagement consultants out there using models like the Blessing White X are only interested in the corporation to the detriment of the individual. Indeed, the best amongst them recognise the value of employees being properly fulfilled in their work. It’s just that we come at it from different ends.
Corporate consultants focus on the business pursuing its objectives, and see happy and employed staff as a great way to achieve that. I focus on people pursuing their passion and purpose, and finding a business that provides them with a rewarding way to achieve that. Their approach is, I dare say, potentially more effective from a business perspective; and mine is perhaps more so from the perspective of consciousness.
Which brings us back to where this post started – people feeling that they need to leave the practically and financially supportive environment of larger businesses in order to access opportunities to really be their best in their work. And, in so many frustrating cases, finding themselves still out of resonance with the new business they create – that is why it is so important that you find a way to fully live your Joyful Genius.