Take a moment, if you will, to think about the successful entrepreneurs you know (or know about). What drove them to start their business – was it the lure of enormous wealth?
Or was it an idea, something they were passionate about, something that, when they made it work, when they created it, when they brought it into life, gave them outrageous joy?
Look at some examples we all know:
Richard Branson didn’t set out to make money from records, he set out to create a brilliant and fun place to make them.
Steve Jobs didn’t set out to get rich from computers, he set out to bring a whole new way of using them.
Google’s Larry Page didn’t set out to earn a fortune from pretty much controlling the internet, his goal was to make information universally accessible and useful.
All three made their money by following their joy – backed up with a rock solid business plan, admittedly, but it started with a passion.