People tell me that naming my business “The Busy Fool” is a mistake, because it’s a negative. I disagree – I think being a Busy Fool is really cool. If you do it well …
No-one ever made a success of their life without getting a little bit busy – activity is essential to achieving anything in life. Ask any successful entrepreneur if they would prefer their business to be busy, you know what they’ll say. And you know what they say: if you want something doing, ask a busy person. So being busy can’t be bad.
And being a Fool’s not a bad thing either. Throughout history, the Fool, or jester, was always the wisest one at court, the one who can say the unsayable, the only one who sees things for what they really are. And who doesn’t stress about it. The Fool has a relaxed confidence, a nonchalance, that allows you to make your way through life with a smile on your face, bread in your knapsack, and a song in your heart. Pretty good, eh?
The trick is to be busy AND relaxed, and the way to get that is to be busy doing things you love to do. As J.M. Barrie (who wrote Peter Pan) said: “It’s only work if you’d rather be doing something else.” I distinguish between ‘busy foolishness’ – that crazy running around on stuff you’d rather not be doing – and ‘Busy Foolery’, that exhilarating feeling of being in demand for work you’re truly brilliant at.
That’s when you move from Busy Fool to Busy Cool